The Challenges Publishers Face in Monetizing Digital Content
Description: Publishers are increasing efforts to create subscription models that boost the bottom line Source: eMarketer.com Date: Mar 13, 2018 Link: https://www.emarketer.com/content/the-challenges-publishers-face-in-monetizing-digital-content?ecid=NL1001 Questions for discussion: What are the challenges facing the publishing industry? How are managers attempting to deal with the situation?
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